Have you noticed the changes in Google Search Engine Result Pages?

When I searched for "web designing companies" in Google last day, the search result appeared with slight changes. I noticed that the Search ads that is usually appearing on the right side of the search result was not there. Google has removed ads from the right side of its search results. After searching on Google I come to know that Google will no longer show ads to the right of its search results, instead it will show four ads at the top with two exceptions. Also Google will show PLAs (Product Listing Ads) and ads in the knowledge graph on the right hand side.

Google’s official statement was like this, “We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.”

Lets take a look at these changes on the search result. Here is a screen shot of the Google search result, appeared last week for the keyword "London hotel".

You can see ads showing on the right side. When you search for the same keyword now, you get the result like this.

This roll out of Google affects paid search ads (PPC), search engine optimization (SEO) and businesses. It effect users worldwide in all languages and will bring the desktop experience closer to the mobile experience. Without any doubt PPC gears up from this update. And that's Google is looking for. It will definitely increase traffic to 4 ads sites at the top of a search results page. This demonstrates Google’s preference for paid search over SEO. They constantly are creating challenges for SEO professionals while making more features and customizations for paid search. Lets wait and see how it affects SEO. 

Have you noticed the changes in Google Search Engine Result Pages?

05:08 digital marketing, digital marketing tips, Googlr Adwords, PPC ads, SEO

5 easy steps to increase traffic for any blog

Blogging is one of the important factor in content marketing. While starting a blog please follow some simple steps to catch more viewers for your blog. If you are a writer, you will realize how unusually long it takes to write an article. Sometimes a writer’s blog can discourage you altogether. The most important thing in the content marketing is that, it should be fresh and relevant. If you are a writer, you will realize how unusually long it takes to write an article. Sometimes a writer’s blog can discourage you altogether.

#1 : Choose a catchy Title for the blog

A catchy title is extremely important to bring the reader in to view an article. This is most important step. After you choose any topic on which the blog should be written, we have to choose a title for the blog so that it can attract every readers. Reader should get a clear understanding about the blog from the heading itself.

#2 : Good Content

A good introduction will enhance the reader to go ahead and read the complete blog. On the first paragraph include your keywords that is mostly searched by the people on that topic. First and last paragraphs of the blog should contain all your keywords. While selecting your keywords make sure that search rates for these keywords are high. You can use keyword planner tool for this. Your content should be fresh and dont copy the content from anywhere but you can use similar contents for reference.

#3 : Include Images & Alt text

Pictures make your blog colourful and attractive. You can use relevant images to support the information given in the blog. While adding an image dodnt forget to give caption, alt text and proper link to the image.

#4 : Customise blog link & add labels

Use the custom permalink option to customize your link. Always keep permalinks short. Use 4 or 5 words(keywords) in the permalinks and make sure to separate each word with a hyphen. You can add labels or tags to your blog. Labels are important in categorizing a blog. If possible add a meta description to the blog of at most 170-180 characters.

#5 : Promote your Blog through Social Media

Use social medias like facebook, twitter, Google+, linkedin etc to broaden the reach of your blog posts. Likes and sharings from the social medias can get your blog more viewers. Also include prominently placed RSS or Feed Subscription Buttons in your blog. It offer viewers the ability to subscribe to your posts via email when possible.

5 easy steps to increase traffic for any blog

02:40 blog tips, digital marketing tips, increase blog traffic