what is 'Digital India' all about.

Digital India is trending topic people are discussing today. Prime Ministers Silicon Valley visit gained attention of all medias. Mark Zuckerberg changed his Facebook profile photo ahead of his town hall interaction with Prime Minister Narendra Modi on Sunday. Many people followed this and now it becomes a trend to change the facebook profile picture showing support to 'Digital India'. Some are even changing the profile photo even without knowing what is Digital India about.

What is the true meaning of Digital India?

Digital India is programme from Govt. of India to transform India into digital empowered society and knowledge economy. That is all services by Government are provided to citizen via online. Accounts are through banks only. The programme will be implemented in phases from the current year till 2018. Trend has changed, everyone one is moving from papers for LED's. Desktop has been replaced by Smartphones and Mobile Devices. The Indian government is taking effort to connect rural communities to the internet and give people access to more services online. Digital India is a sign of revolving India.

Highlights of 'Digital India'

Infrastructure as a utility to every citizen

High speed internet shall be made available in all gram panchayats; Cradle to grave digital identity; Mobile and Bank account would enable participation in digital and financial space at individual level; Easy access to common service centre within their locality; Shareable private space on a public cloud; and Safe and secure cyber space in the country.

Governance and Services on Demand

Single window access to all persons by seamlessly integrating departments or jurisdictions; availability of government services in online and mobile platforms; All citizen entitlements to be available on the Cloud to ensure easy access; Government services to be digitally transformed for improving ease of doing business; Making financial transactions above a threshold, electronic and cashless; and Leveraging GIS for decision support systems and development.

Digital empowerment of citizens

Universal digital literacy; All digital resources universally accessible; All government documents/certificates to be available on the Cloud; Availability of digital resources/services in Indian languages; Collaborative digital platforms for participative governance; Portability of all entitlements for individuals through the cloud.

Let me highlight some of the lines said by PM Narendra Modi while addressing the nation during Digital India Week. 

I dream of a digital India where high speed digital highways unite the nation

I dream of a digital India where government is open and governance is transparent.

I dream of a digital India where technology ensures that government accountability is incorruptible.

I dream of a digital India where quality education is accessible.

I dream of a digital India where quality health care is for all.

I dream of a digital India where farmers are empowered with real time information.

I dream of a digital India where where cyber-security becomes an integral part of national security.

I dream of a digital India where where e-commerce drives the economy.

With world changing dynamically and advent of globalization and internet era, there is a need for tech-drive, the future of India is tech-automation. 

what is 'Digital India' all about.

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Indian CEO for GOOGLE - Sundar Pichai

Sundar Pichai is going to rule the  biggest search engine of the world. Sundar Pichai was named the new CEO of technology giant Google by the company's co-founders Larry Page and Sergey Brin on Monday. In a surprise and significant re-organisation Google announced that it had formed a new holding company, Alphabet, Inc., and that Google would be a wholly owned subsidiary of that company. Larry Page will become the CEO of new company and Sergey Brin become the President. Eric Schmidt will become Alphabet's executive chairman.


He was born in an ordinary family in Chennai, Tamil Nadu on 12 July1972. During his schooling he was a good cricketer and also the team captain for his school cricket team. He got admission in Gorakhpur IIT and completed Bachelor's degree in Metallurigical Engineering. After that he flied to United States. From Stanford university he took Master degree in Engineering and Materials Science. He joined Google in the year of 2004. From there he played crucial roles in the development of major projects including the Google chrome, desktop search, gadgets, gmail, google drive, google maps etc. Indian Institute of Techonology Kharagpur opened a Facebook page to congratulate the 1989 batch student.

Google New Company Structure

The Alphabet companies will retain their current leadership. Nest will be led by Tony Fadell, Sidewalk Labs by Dan Doctoroff, and Calico by Arthur Levinson. YouTube CEO Susan Wojcicki will now report to Pichai. Brin will continue to head up Google X in addition to his role as president of Alphabet.

Indian CEO for GOOGLE - Sundar Pichai

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Google Panda 4.2 - the latest search engine algorithm from GOOGLE

Have you noticed the latest search engine algorithm updation from Google. After the rumours among the webmasters few weeks before, Google itself finally confirmed about panda 4.2 release. It has confirmed that they have rolled out Panda 4.2 updates on 18th July, 2015. But this refresh affects only 2-3% of search queries. The previous updation was in September 2014 but it only affected a small percentage of search queries when compared with the updation in May 2014, in which almost 8% of search queries were affected.

Who will be affected?
Google seems to be becoming increasingly confidential when it comes to saying about algorithm updates. Google Panda 4.2 is extremely slow when compared with the usual algorithm updates from google. Because of this slow process many webmasters didnt noticed the rolling out of Panda 4.2. But the slower update will also make it harder to assess who will be affected from this update. According to Google, it may take months to completly roll out this updation or till the time we are able to notice any significant impact on the keyword rankings of the website. Anyway Google officials doesn't give any clue regarding why this rollout is very slow.

Panda Releases...

1.Panda Update  1, Panda 1.0, Feb. 24, 2011
2.Panda Update  2, Panda 2.0, April 11, 2011
3.Panda Update  3, May 10, 2011
4.Panda Update  4, June 16, 2011
5.Panda Update  5, July 23, 2011
6.Panda Update  6, Aug. 12, 2011
7.Panda Update  7, Sept. 28, 2011
8.Panda Update  8, Panda 3.0, Oct. 19, 2011
9.Panda Update  9, Nov. 18, 2011
10.Panda Update 10, Jan. 18, 2012
11.Panda Update 11, Feb. 27, 2012
12.Panda Update 12, March 23, 2012
13.Panda Update 13, April 19, 2012
14.Panda Update 14, April 27, 2012
15.Panda Update 15, June 9, 2012
16.Panda Update 16, June 25, 2012
17.Panda Update 17, July 24, 2012
18.Panda Update 18, Aug. 20, 2012
19.Panda Update 19, Sept. 18, 2012
20.Panda Update 20, Sept. 27, 2012
21.Panda Update 21, Nov. 5, 2012
22.Panda Update 22, Nov. 21, 2012
23.Panda Update 23, Dec. 21, 2012
24.Panda Update 24, Jan. 22, 2013
25.Panda Update 25, March 15, 2013
26.Panda Update 26, July 18, 2013
27.Panda Update 27  Panda 4.0, May 20, 2014
28.Panda Update 28  Panda 4.1, Sept. 25, 2014
29.Panda Update 30  Panda 4.2, July 18, 2015

Google Panda 4.2 - the latest search engine algorithm from GOOGLE

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How to design websites SEO friendly...!

Websites are important for all type of business as they represent your online identity of your business. Today a business cannot achieve success without internet marketing. Knowing the importance of these many web designing companies and SEO companies are growing day by day. Kerala is one of the important IT HUB in India. If your planning to design a new website or revamp your existing site several factors should keep in mind to launch the site successfully.

Make your website Responsive

Mobilegeddon is the latest google search engine algorithm which came into effect this year. According to this websites without responsive design may get an adverse effect in the website ranking postion. So responsive web designing is very important. Making a web site responsive also means making it mobile friendly. Today there are lot of companies producing different sort of devices including smartphones, tablets, laptops and desktops with different features and resolution. The aim of a responsive web site is to create a set of codes, which will be equally compatible with all these devices. If you want your web site to attract more and more people, you must make them responsive.

Keep SEO in mind in the designing stages
Search engine optimization, commonly referred to as just SEO, is the process of getting traffic to a website from search engines. Before you begin to design your website, you need to decide what it is you want your site to accomplish and what your internet marketing strategy will be. You should conside both the targeted viewers and the search engines with equal importance. Design considerations while developing a website,

1. Content
Use SEO friendly contents throughout the site. Find your targeted area and research for keywords with most searches. Google keyword planner tool is best for keyword research. It is important that you use your keywords and similar phrases often and in the proper context throughout the site.

2. Meta tags
Keyword targeting is important on every page of a site. Among the meta tags Title and Description is most important. Make it unique and relevant on every page.

3. Heading or Header Tags
Proper Use Of H1, H2, H3, H4, H5, H6 heading elements
Every page must have an h1 tag. Use only one H1 element. You can use multiple elements for remaining header tags
No need to use all six HTML elements but you should not skip any levels (i.e  if any site is introduced with a heading in h1, and a sub-heading in h3, the hierarchy will be broken. So use it in the correct order)
Place keywords in those headings, within Heading tags.

4. Images
Images can attract the attention of the viewers while search engine crawlers cannot read these images. So it is important to use alt text wisely with the images. Alt text should contain the best description for the image. Images should be optimized for the web before they are saved and loaded as media for the website.

5. HTML and Code
Try to minimise the Javascripts, CSS and HTML codes used. Make SEO friendly URLs for the site. That means use proper keywords in the url to describe the page and only use hyphens(-) to separate the keywords in URL.

6. Site Map
Create HTML site map for website users and XML site map for search engines. Dont forget to submit the sitemap to the search engines.

7. Linking and Social Media
Presence of your website in Social media is sometimes a major factor in SEO. Build social media profiles and pages for your site along with website and link these pages to your website.

How to design websites SEO friendly...!

03:49 responsive web design, seo friendly websites, seo tips in web designing

5 easy steps to increase traffic for any blog

Blogging is one of the important factor in content marketing. While starting a blog please follow some simple steps to catch more viewers for your blog. If you are a writer, you will realize how unusually long it takes to write an article. Sometimes a writer’s blog can discourage you altogether. The most important thing in the content marketing is that, it should be fresh and relevant. If you are a writer, you will realize how unusually long it takes to write an article. Sometimes a writer’s blog can discourage you altogether.

#1 : Choose a catchy Title for the blog

A catchy title is extremely important to bring the reader in to view an article. This is most important step. After you choose any topic on which the blog should be written, we have to choose a title for the blog so that it can attract every readers. Reader should get a clear understanding about the blog from the heading itself.

#2 : Good Content

A good introduction will enhance the reader to go ahead and read the complete blog. On the first paragraph include your keywords that is mostly searched by the people on that topic. First and last paragraphs of the blog should contain all your keywords. While selecting your keywords make sure that search rates for these keywords are high. You can use keyword planner tool for this. Your content should be fresh and dont copy the content from anywhere but you can use similar contents for reference.

#3 : Include Images & Alt text

Pictures make your blog colourful and attractive. You can use relevant images to support the information given in the blog. While adding an image dodnt forget to give caption, alt text and proper link to the image.

#4 : Customise blog link & add labels

Use the custom permalink option to customize your link. Always keep permalinks short. Use 4 or 5 words(keywords) in the permalinks and make sure to separate each word with a hyphen. You can add labels or tags to your blog. Labels are important in categorizing a blog. If possible add a meta description to the blog of at most 170-180 characters.

#5 : Promote your Blog through Social Media

Use social medias like facebook, twitter, Google+, linkedin etc to broaden the reach of your blog posts. Likes and sharings from the social medias can get your blog more viewers. Also include prominently placed RSS or Feed Subscription Buttons in your blog. It offer viewers the ability to subscribe to your posts via email when possible.

5 easy steps to increase traffic for any blog

02:40 blog tips, digital marketing tips, increase blog traffic