Websites are important for all type of business as they represent your online identity of your business. Today a business cannot achieve success without internet marketing. Knowing the importance of these many web designing companies and SEO companies are growing day by day. Kerala is one of the important IT HUB in India. If your planning to design a new website or revamp your existing site several factors should keep in mind to launch the site successfully.
Make your website Responsive
Mobilegeddon is the latest google search engine algorithm which came into effect this year. According to this websites without responsive design may get an adverse effect in the website ranking postion. So responsive web designing is very important. Making a web site responsive also means making it mobile friendly. Today there are lot of companies producing different sort of devices including smartphones, tablets, laptops and desktops with different features and resolution. The aim of a responsive web site is to create a set of codes, which will be equally compatible with all these devices. If you want your web site to attract more and more people, you must make them responsive.
Keep SEO in mind in the designing stages
Search engine optimization, commonly referred to as just SEO, is the process of getting traffic to a website from search engines. Before you begin to design your website, you need to decide what it is you want your site to accomplish and what your internet marketing strategy will be. You should conside both the targeted viewers and the search engines with equal importance. Design considerations while developing a website,
1. Content
Use SEO friendly contents throughout the site. Find your targeted area and research for keywords with most searches. Google keyword planner tool is best for keyword research. It is important that you use your keywords and similar phrases often and in the proper context throughout the site.
2. Meta tags
Keyword targeting is important on every page of a site. Among the meta tags Title and Description is most important. Make it unique and relevant on every page.
3. Heading or Header Tags
Proper Use Of H1, H2, H3, H4, H5, H6 heading elements
Every page must have an h1 tag. Use only one H1 element. You can use multiple elements for remaining header tags
No need to use all six HTML elements but you should not skip any levels (i.e if any site is introduced with a heading in h1, and a sub-heading in h3, the hierarchy will be broken. So use it in the correct order)
Place keywords in those headings, within Heading tags.
4. Images
Images can attract the attention of the viewers while search engine crawlers cannot read these images. So it is important to use alt text wisely with the images. Alt text should contain the best description for the image. Images should be optimized for the web before they are saved and loaded as media for the website.
5. HTML and Code
Try to minimise the Javascripts, CSS and HTML codes used. Make SEO friendly URLs for the site. That means use proper keywords in the url to describe the page and only use hyphens(-) to separate the keywords in URL.
6. Site Map
Create HTML site map for website users and XML site map for search engines. Dont forget to submit the sitemap to the search engines.
7. Linking and Social Media
Presence of your website in Social media is sometimes a major factor in SEO. Build social media profiles and pages for your site along with website and link these pages to your website.
Make your website Responsive
Mobilegeddon is the latest google search engine algorithm which came into effect this year. According to this websites without responsive design may get an adverse effect in the website ranking postion. So responsive web designing is very important. Making a web site responsive also means making it mobile friendly. Today there are lot of companies producing different sort of devices including smartphones, tablets, laptops and desktops with different features and resolution. The aim of a responsive web site is to create a set of codes, which will be equally compatible with all these devices. If you want your web site to attract more and more people, you must make them responsive.
Keep SEO in mind in the designing stages
Search engine optimization, commonly referred to as just SEO, is the process of getting traffic to a website from search engines. Before you begin to design your website, you need to decide what it is you want your site to accomplish and what your internet marketing strategy will be. You should conside both the targeted viewers and the search engines with equal importance. Design considerations while developing a website,
1. Content
Use SEO friendly contents throughout the site. Find your targeted area and research for keywords with most searches. Google keyword planner tool is best for keyword research. It is important that you use your keywords and similar phrases often and in the proper context throughout the site.
2. Meta tags
Keyword targeting is important on every page of a site. Among the meta tags Title and Description is most important. Make it unique and relevant on every page.
3. Heading or Header Tags
Proper Use Of H1, H2, H3, H4, H5, H6 heading elements
Every page must have an h1 tag. Use only one H1 element. You can use multiple elements for remaining header tags
No need to use all six HTML elements but you should not skip any levels (i.e if any site is introduced with a heading in h1, and a sub-heading in h3, the hierarchy will be broken. So use it in the correct order)
Place keywords in those headings, within Heading tags.
4. Images
Images can attract the attention of the viewers while search engine crawlers cannot read these images. So it is important to use alt text wisely with the images. Alt text should contain the best description for the image. Images should be optimized for the web before they are saved and loaded as media for the website.
5. HTML and Code
Try to minimise the Javascripts, CSS and HTML codes used. Make SEO friendly URLs for the site. That means use proper keywords in the url to describe the page and only use hyphens(-) to separate the keywords in URL.
6. Site Map
Create HTML site map for website users and XML site map for search engines. Dont forget to submit the sitemap to the search engines.
7. Linking and Social Media
Presence of your website in Social media is sometimes a major factor in SEO. Build social media profiles and pages for your site along with website and link these pages to your website.
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