Digital marketing world found so many trends in the year 2015. The Panda updates and Mobilegeddon were the algorithm updates in 2015. The immediate impact was unclear, and these updates may take some time to roll out. So, what should you expect for 2016, and how do you create a sustainable SEO strategy to survive the changes in the SEO world?
# Responsive and MobileFriendly Sites
Responsive design is nothing new. One of the Google algorith update this year was regarding mobile-friendly design of the website. Google announces a new open initiative, "AMP" aimed at making pages load more quickly on mobile devices. Based on the trends, we expect that mobile will help to push internet penetration beyond 50% of the world’s population during mid to late 2016. More people are buying hand held devices to access internet instead of desktops and laptops. Business owners need to prepare their website in these hand-held devices. If your website is not mobile friendly your rankings in SERP can fall down.# App Store Optimization(App Indexing)
It is the process of optimizing mobile apps to rank higher in search results in the app stores. In 2015 mobile apps constitute more than 50% of total time spend on internet by the people. This ratio will increase in the coming year. The main factors included in App Store Optimization are Title, Keywords, Ratings and Reviews. If you are not doing App Store Optimization your apps are not discovered through app store searches.# Optimized Landing Pages for better conversion
As first impression is the best impression, a landing page should be well optimized to get a positive impression in the minds of customers about the products or service provided by the company. Landing page is where you initiate a relationshipA well-designed landing page can improve your lead generation and sales. Landing page should be simple and it should display exactly what the customers are looking for. The more landing pages you create, the more gateways you open up for search traffic.# More importance to Social Media
Currently social media is the best platform for digital marketing and even it is one of the factor deciding the website perfomance in the search engine result listings. Update your social media pages everytime with posts, events, status or any other announcements to get in touch with all your followers. Ads on social medias are also important to drive traffic to your site and there by growing sales for your company.# Heading tags
Proper Use Of H1, H2, H3, H4, H5, H6 heading elements are also important. Every page must have an h1 tag. Use only one H1 element. You can use multiple elements for remaining header tags. No need to use all six HTML elements but you should not skip any levels (i.e if any site is introduced with a heading in h1, and a sub-heading in h3, the hierarchy will be broken). It is important to place keywords in those headings, within Heading tags.# Trace down Competitor’s perfomance
As digital marketing got wide acceptance, the competition in this field is also increasing. We have to focus on keywords and website perfomance in the search engines along with tracing competitor's perfomance. Dont focus on short keywords, instead go for long term keywords with localization. Keenly watch the top rated site perfomance within the industry we are focusing. We should watch their strategy, plans and should be aware how they had become top in the search listings. Then implement those plans along with our site requirements and strategies.There are some more things to be noted while doing SEO. Site loading time, URL structure, quality contents are some of them. Tactics of SEO should always be updated. Keep reding SEO related blogs and understand the current trends in SEO. Follow blogs from MOZ, Search Engine Journal....
Really informative
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